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GARRETT-WALDMEYER
International, Inc.
Brochures & Sales
Promotion...Advertising...Writing...PR...Translations
Robert
Garrett
Robert Garrett is a former New York City newspaper reporter who
covered some of America's top stories. His first Page One byline article for the New York
Post was on the infamous Attica Prison revolt. Later, for nearly six months, he reported
daily from the U.S. Federal Court trial of President Richard Nixon's friend and confidant,
U.S. Attorney General John Mitchell, who was accused of various corrupt practices.
Bob was later assigned to travel with both the Pope and Queen Elizabeth on their official
visits to New York. He covered Presidents, Senators and Mayors alike during his years as a
journalist, as well as everyday people who became newsworthy for any number of reasons.
Before leaving that profession, Bob developed a science
specialty at the Post resulting in dozens of major articles on important scientific and
medical advances that were first reported by him. These included breakthroughs in
astronomy, physics, molecular biology and human reproduction.
In the midst of his journalism career, Bob entered the U.S. Navy
for four years of military service. The tour of duty was equally divided between the Fleet
Training Center in Newport, Rhode Island, and on board a guided missile frigate. During an
extended good-will cruise to both coasts of Africa, the Middle East, India, Sri Lanka and
other exotic spots, Bob wrote, edited and printed a daily shipboard newspaper--Sea
Views-- using copy "borrowed" by the ship's communications staff from a
number of satellite feeds.
After a fruitful career in journalism, Bob ventured into the
Public Relations world, working for a time as medical and beverage copywriter for the
Farber Public Relations firm. After a time, one of the Farber clients agreed to sign on
with Bob as an independent agency. At that moment, Garrett-Waldmeyer Int'l. Inc. was born.
The
client was the Park Avenue Liquor Shop, an elegant mid-town Manhattan retail outlet. Bob
took charge of producing mailers, advertising and other promotional materials, and worked
on windows displays and in-store signage. He even took over control of the shop's
direct-mail program, managing the entire computerized mailing list with regular updates.
In recent years Garrett-Waldmeyer has produced three major
full-color catalogs annually for the Park Avenue Liquor Shop. Our role has included
product photography, advertising space sales, full computerized layout, and virtually
everything in between. We also designed, wrote and produced a series of newsletters for
Park Avenue, and created ads in such consumer publications as the New York Times and Wine
Spectator.
Meanwhile, Bob began work on a newsletter format for Levana
Restaurant, an elegant glatt kosher restaurant near Lincoln Center. Today the Levana
publication--written from scratch several times a year by Garrett-Waldmeyer--is in its
10th year...and is still going strong.
Bob has also written freelance articles for New York Magazine,
the New York Times and other prestigious publications. And, most recently, he began work
on an adventure/mystery novel titled "The Travelers," and is submitting short
stories to various publishers.
Meanwhile, the company continues limited work with some of its
long-term PR and promotion clients.
Ursula Waldmeyer-Garrett
Ursula Waldmeyer-Garrett is a multi-lingual native-born Swiss
who settled in the United States some years ago. An accomplished writer in numerous
fields, she has published five non-fiction books in the health and medicine
field...ghost-written psychiatric texts for that discipline's top practitioners...been a
contributor to the New York Times and other news publications...and written extensively
about travel.
She is the
company's chief copywriter for travel industry accounts. Her fluency in several
languages--English, German, Swiss-German, French and Italian--make her especially adept at
negotiating the mine-fields of international travel writing, where nuance and style alike
are particularly important in conveying subtle gradients of information.
For several years she has been the copywriter for Swissair's
North American travel brochures. In addition to creating exciting text that helps sell
tours, Ursula also participates in tour creation and the writing of related promotional
material. She has texted similar brochures for Switzerland Tourism, the Swiss government's
official tourist board, as well as related travel literature.
For the Liechtenstein National Tourist Office Ursula recently
translated into English the Gourmet Guide to Liechtenstein. She has also handled numerous
other German-to-English translations.
Her background is largely in the travel industry--she was on the
staffs of Swissair, Portuguese Airline and Hotelplan--with a focus on sales promotion,
public relations and brochure production.
In non-travel fields, Ursula has been a New York
Times contributor of articles on gardening, and has also seen her byline in
Flower&Garden, the New York Post, Woman's World, and elsewhere.
Other endeavors in which Ursula Waldmeyer-Garrett has
participated--
International Moneyline. Maintained media
contacts and assisted the owner/manager for this respected Wall Street financial
newsletter.
The Malpractice Reporter. Edited manuscripts
submitted by attorneys and physicians for this national newsletter highlighting ways for
doctors to avoid medical malpractice claims.
Of special note is Ursula's joint authorship of
several books in the medical/health field. In "The Pill Book Of..." series,
published by Bantam, she wrote (together with Robert Garrett) books on "...Heart
Disease," "...Arthritis," "...High Blood Pressure" and
"...Anxiety and Depression." She also co-authored major portions of Bantam's
"The Little Black Pill Book," a layman's guide warning of abused prescription
drugs, and Berkley Book's "The Coke Book," a complete reference guide to the
uses and abuses of cocaine.
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